I build
businesses. AI lets me
build more.
Fifteen years running businesses. Fifty-plus products. Now building with AI.
These days I build web apps with AI under Wild West Labs.
Austin, Texas
- products shipped
- 50+
- web apps live
- 5
- outside capital
- $0
Running right now.
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AurenWell
Invoices, estimates, contracts, and online payments for one-person service businesses.
Visit AurenWell (opens in a new tab) -
Kosmo
Project management and invoicing for freelancers. Running since 2018.
Visit Kosmo (opens in a new tab) -
Peppery
FDA-compliant labels, ingredient weights, and allergen tracking for cottage food businesses.
Visit Peppery (opens in a new tab) -
Auria House
Planning tools for finances, goals, and life, sold one module at a time.
Visit Auria House (opens in a new tab) -
Balancerie
A budget planner built for women: themes, net worth, savings goals, and debt payoff.
Visit Balancerie (opens in a new tab)
Five industries.
One operator.
E-commerce, SaaS, mobile apps, fulfillment, consulting. Built or run a business in each, mostly with my wife Rika.
What I care about is the pattern across all of it: what transfers between categories, what breaks when platforms shift, and what compounds when you stick with it long enough.
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2011–2014 Freelance web devBuilding websites. Learning that marketing is the hard part.
Paid my way through school and the years after by building sites for anyone who would pay. Learned early that marketing is the hard part, not the code.
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2014 Crayon CrunchPersonalized children’s books. Kickstarter to a DTC business. $200k in a single year
Personalized children's books. Launched with a successful Kickstarter and grew it into a DTC business that hit $200k in a single year. First real taste of brand-building and running a logistics operation.
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2016–2020 Vegas yearsA fulfillment warehouse and consulting for brands on the Strip.
Ran a third-party fulfillment warehouse in Las Vegas and consulted for brands selling on the Strip. A completely different side of business from everything digital, and one of the most valuable chapters of my career.
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2016–2021 DTC e-commerceBuilt with my wife Rika. Still active today under her lead. $1M annual revenue, bootstrapped
Built an e-commerce brand with my wife Rika and grew it to $1M in annual revenue, bootstrapped from scratch with no outside capital. It was the first business we built together from the ground up, and it's still active today under her lead.
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2018–now KosmoInvoicing, proposals, and contracts for freelancers. 5,000+ users
A freelancer SaaS for invoicing, proposals, and contracts. Five thousand users and steady monthly revenue from a product mature enough to run on its own. My longest-running product.
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2021–2025 Mobile app portfolioLaunching, iterating, and monetizing at volume. 50+ apps shipped
A portfolio of 50+ successful mobile apps across a range of categories. Where I learned how to launch, iterate, and monetize products at volume.
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2025–now AI-native web appsAI at the center of design, launch, and operations. 5 web apps live
The most productive chapter of my career. Five web apps live under Wild West Labs, all built with AI at the center of how I design, launch, and operate them. Idea to paying customers in weeks instead of months, and everything I share here comes out of that work.
AI hasn’t changed what I do.
It’s changed how far one person
can get before they have to hire someone.